Branding Book... have a second life: Branding Best Practices Learned From the GAP Logo ...

Branding Book... have a second life: Branding Best Practices Learned From the GAP Logo ...: I took some heat for my last post on how the new GAP logo was better. In that post , I explained how the old square shape makes it smaller t...

Building Brands — Six Principles Behind the BI Model | Aaker on Brands | Prophet

Building Brands — Six Principles Behind the BI Model | Aaker on Brands | Prophet

Ten Routes to a Successful Brand Extension | Aaker on Brands | Prophet

Ten Routes to a Successful Brand Extension | Aaker on Brands | Prophet

Specialist shops and agencies slug it out for a larger share of the design pie > afaqs! news & features

Specialist shops and agencies slug it out for a larger share of the design pie > afaqs! news & features

Business and more....: Brand Makeovers: A Question of Look and Feel

Business and more....: Brand Makeovers: A Question of Look and Feel: By Neha Kalra, afaqs!, New Delhi, October 12, 2009 Section: News Category: Advertising A new face means a new story. afaqs! take a look ...

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